97hi Privacy Policy

Information We Collect

97hi collects personal information from players in Bangladesh through several channels: directly from you when you register or update your account, automatically when you use the platform, and from third-party sources such as payment providers and identity verification services where necessary. The categories of personal data we collect are described below.

97hi does not knowingly collect personal data from individuals under the age of 18. If we become aware that data has been collected from an underage person, we will delete that data promptly and close the associated account in accordance with our age restriction policy.

You are not required to provide all categories of data simply to browse the 97hi website. However, certain data — particularly identity and financial data — is mandatory in order to register a player account, make deposits or withdrawals, or claim bonuses. Where data provision is optional, this will be indicated at the point of collection.

How We Use Your Data

97hi processes the personal data it collects for specific, documented purposes. We do not use your data for any purpose other than those listed below, and we do not process data in a manner that is incompatible with the original purpose for which it was collected.

• Account management: To create and maintain your 97hi player account, verify your identity through our KYC process, and keep your account information current and accurate.
• Transaction processing: To process your deposits and withdrawals via bKash, Nagad, Rocket, and Upay, and to maintain a complete and accurate record of all financial transactions associated with your account.
• Platform delivery: To provide access to casino games, live dealer tables, sports betting markets, and fishing games; to personalise your experience based on your game preferences and history; and to ensure the platform functions correctly on your device.
• Fraud prevention and security: To detect, investigate, and prevent fraudulent transactions, account abuse, money laundering, duplicate accounts, and any other activity that violates our Terms & Conditions or applicable law.
• Responsible gaming: To monitor gameplay patterns for signs of problem gambling behaviour, to enforce self-exclusion requests, and to apply deposit limits or account restrictions where warranted under our Responsible Gaming policy.
• Legal and regulatory compliance: To meet our obligations under applicable anti-money laundering (AML) frameworks, to respond to lawful requests from government authorities, and to retain records as required by law.
• Customer support: To respond to your enquiries, resolve disputes, and improve the quality of our support services based on interaction records.
• Marketing communications: To send you promotional offers, bonus notifications, and updates about new games or features — but only where you have provided consent to receive such communications. You may withdraw consent at any time by contacting [email protected].

Data Sharing and Disclosure

97hi does not sell, rent, or otherwise transfer your personal information to third-party marketers, data brokers, or advertising networks. Your data is shared only in the limited circumstances described below, and in each case only to the minimum extent necessary for the stated purpose.

• Payment providers: Financial data — including your mobile wallet number and transaction amounts — is shared with the relevant mobile financial service providers (bKash, Nagad, Rocket, Upay) solely for the purpose of processing your deposit or withdrawal request. These providers operate under their own privacy frameworks and are not permitted to use your data for any purpose other than transaction processing on our behalf.
• Game providers: When you play a game on the 97hi platform, technical session data — such as your player session token and wager values — is transmitted to the relevant game provider (for example, Pragmatic Play, Evolution Gaming, Ezugi, NetEnt, or Spribe) as required to deliver the game. No directly identifying personal information such as your full name or NID number is shared with game providers.
• Identity verification services: Where third-party tools are used to assist with KYC identity checks, your identity document data may be transmitted to those services over an encrypted connection. Such services are contractually bound to process your data only for verification purposes and to delete it once the verification process is complete.
• Legal authorities: 97hi may disclose your personal data to law enforcement agencies, regulatory bodies, or courts of competent jurisdiction where we are legally required to do so — for example, in response to a valid court order, a government investigation into money laundering, or a formal regulatory request. We will notify you of such disclosure where we are legally permitted to do so.
• Business transfers: In the event that 97hi undergoes a merger, acquisition, or sale of assets, your personal data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and any changes to this Privacy Policy that result from it.

In all cases where data is shared with third parties, 97hi takes reasonable steps to ensure that those parties maintain appropriate technical and organisational security measures to protect the data they receive.

Cookies and Tracking Technologies

97hi uses cookies and similar tracking technologies — including web storage objects and session tokens — to operate the platform securely, improve your experience, and analyse how the platform is used. Cookies are small text files placed on your device by your browser when you visit the 97hi website.

The categories of cookies used by 97hi are as follows:

• Strictly necessary cookies: These are essential for the platform to function. They manage your login session, maintain your account authentication state across page loads, and preserve the security of your connection. These cookies cannot be disabled without preventing you from using the platform.
• Functional cookies: These remember your preferences — such as language settings, display options, and game history — so that you do not need to reconfigure them on each visit. They improve the consistency of your experience across sessions.
• Analytics cookies: These collect aggregated, anonymised data about how players navigate the 97hi platform — for example, which pages receive the most visits, how long sessions typically last, and where players encounter errors. This data is used to improve platform performance and user experience. Individual players are not identifiable from analytics data.
• Security cookies: These support 97hi's fraud detection systems by helping identify unusual patterns of activity — for example, multiple login attempts from different devices or IP addresses in a short period. They are a component of the platform's broader security infrastructure.

97hi does not use third-party advertising cookies or cross-site tracking pixels that would allow external advertisers to profile your browsing behaviour across other websites. Any tracking on the 97hi platform is limited to first-party data collected solely for the purposes described in this Privacy Policy.

Data Retention and Deletion

97hi retains personal data for as long as is necessary to fulfil the purpose for which it was collected, or for as long as required by applicable law — whichever period is longer. The following retention guidelines apply to the principal categories of data we hold:

• Account and identity data: Retained for the duration of your active account plus a minimum of five years following account closure, in order to meet anti-money laundering record-keeping requirements.
• Transaction and financial data: Retained for a minimum of seven years from the date of each transaction, in accordance with standard financial record-keeping obligations.
• Gameplay and session data: Retained for up to three years for operational purposes, including dispute resolution, responsible gaming monitoring, and platform analytics.
• Support and communications data: Retained for two years from the date of the most recent interaction, to support quality assurance and ongoing dispute resolution.
• Cookie and technical data: Session cookies are deleted when you close your browser. Persistent cookies expire on the schedule defined in each cookie's parameters, typically between 30 days and 12 months.

When the applicable retention period has elapsed and no legal obligation requires continued storage, 97hi will securely delete or anonymise your personal data so that it can no longer be associated with you as an individual. Anonymised data may be retained indefinitely for statistical and analytical purposes.

If you close your 97hi account and request deletion of your data, we will process your request within 30 days and confirm the deletion in writing to your registered contact details, subject to our legal obligations to retain specific records as described above.

Data Security Measures

97hi employs a layered approach to data security, combining technical controls, operational procedures, and staff training to protect the personal information of all players on the platform. While no system can guarantee absolute security, 97hi takes reasonable and proportionate steps to minimise the risk of unauthorised access, loss, or disclosure of player data.

The principal security measures in place at 97hi include:

• Encryption at rest: Sensitive personal data — including identity documents and financial records — is stored in an encrypted format using AES-256 encryption standards. Encryption keys are managed separately from the encrypted data and are subject to strict access controls.
• Access controls: Access to personal data held by 97hi is restricted on a need-to-know basis. Only members of staff whose roles require access to specific categories of data are authorised to view it. Access rights are reviewed regularly and revoked immediately upon staff departure.
• Secure password handling: Player account passwords are never stored in plain text. They are processed using a one-way cryptographic hash function with a per-account salt, ensuring that passwords cannot be recovered even in the event of a data breach.
• Two-factor authentication: 97hi uses OTP (one-time password) verification via your registered mobile number as an additional layer of authentication for sensitive account actions, including withdrawals and password changes.
• Intrusion detection and monitoring: The 97hi platform is monitored around the clock for suspicious activity. Automated systems flag anomalous patterns — such as bulk data access requests or unusual login behaviour — for immediate review by the security team.
• Vendor security assessments: Third-party service providers who process player data on 97hi's behalf are assessed for their security practices before being engaged, and are contractually required to maintain data security standards consistent with those applied by 97hi.

In the event of a data breach that poses a risk to players' personal data, 97hi will act promptly to contain the breach, assess its scope, and notify affected players at their registered contact details without undue delay. Where required by applicable law, the relevant regulatory authorities will also be notified.

Your Privacy Rights

97hi respects the privacy rights of all players on the platform. The following rights are available to you in respect of the personal data we hold about you. To exercise any of these rights, please contact the 97hi privacy team at [email protected] with the subject line "Privacy Request" and a description of the right you wish to exercise.

• Right of access: You have the right to request a copy of the personal data held by 97hi about you. We will provide a summary of your data in a clear, readable format within 30 days of receiving a valid request.
• Right to rectification: If the personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. You may also update certain account details — such as your contact number or email address — directly through your account settings.
• Right to erasure: You have the right to request the deletion of your personal data where it is no longer needed for the purpose for which it was collected, subject to our legal obligations to retain certain records. Requests for erasure will be assessed on a case-by-case basis.
• Right to restrict processing: In certain circumstances — for example, where you contest the accuracy of your data or where you have objected to processing — you may request that we restrict our use of your data while the matter is under review.
• Right to data portability: Where technically feasible, you may request that we provide your personal data in a structured, commonly used, machine-readable format so that you can transfer it to another service provider.
• Right to withdraw consent: Where 97hi processes your data on the basis of your consent — for example, for marketing communications — you have the right to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of any processing carried out before the withdrawal.
• Right to object to marketing: You may object to receiving promotional communications from 97hi at any time by contacting [email protected]. We will action your objection within five business days.

97hi will verify your identity before processing any privacy rights request to ensure that personal data is not disclosed to or deleted at the request of an unauthorised party. Responses to valid requests are provided free of charge, unless the request is manifestly unfounded or excessive, in which case a reasonable administrative fee may apply.

Contact and Complaints

If you have any questions about this Privacy Policy, wish to exercise any of the privacy rights described above, or have concerns about the way 97hi handles your personal data, please contact the 97hi privacy and support team using the details below.

All privacy-related enquiries should be directed to:

• Email: [email protected] (plain text — not a clickable link)
• Subject line: "Privacy Request" or "Privacy Complaint" as applicable
• Response time: We aim to acknowledge all privacy enquiries within 2 business days and to provide a substantive response within 30 calendar days of receipt.
• Support hours: 24 hours a day, 7 days a week, Bangladesh Standard Time (BST, UTC+6)

97hi may update this Privacy Policy from time to time to reflect changes in our data practices, operational requirements, or applicable legal obligations. When material changes are made, we will update the "Last updated" date at the top of this page and, where the changes are significant, we may notify registered players via their registered mobile number or email address. Your continued use of the 97hi platform after the publication of a revised Privacy Policy constitutes your acceptance of the updated terms.

This Privacy Policy was last reviewed and updated on 1 January 2026 and is effective from that date for all players accessing the 97hi platform in Bangladesh and internationally.